URB is a product design agency that specializes in designing web and mobile apps, websites, and integrated services.
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ZURB is a product design agency that specializes in designing digital products and providing strategic marketing and branding solutions for companies like Facebook, Yahoo!, Zazzle, Netflix, Salesforce, and Reuters.
In late 2016, ZURB announced their new mission: Change the way people design connected products and services. They achieve this mission through various avenues, such as designing innovative products for their clients, providing tools and training, and sharing their expertise through their blog and presentations.
Given this new mission, I had the opportunity to work on ZURB's marketing site redesign. The goal was to align their channels and effectively showcase their design thinking, services, and portfolio of work.
The new visual language is a blend of boldness, sophistication, and playfulness, which reflects their distinctive approach to design. A key visual element is the animated portrayal of colorful dots, sympbolizing ZURB's role in connecting people and ideas through design.
By prominently featuring the services and client work on the home page, we aimed to create clear entry points that generate interest and capture qualified leads for future engagements. The strategic placement of the content ensures that visitors to the website immediately understand the range of services offered and can quickly explore the impressive portfolio of client work.
Creating a seamless connection between the list of services and projects was crucial in providing valuable insights into how ZURB's expertise can be leveraged to drive business growth. This approach enabled potential clients to gain a comprehensive understanding of the agency's capabilities and envision the tangible benefits of partnering with us.
At ZURB, the core belief is "Design for People," and this philosophy permeates every aspect of our work. With the new zurb.com, we wanted to shine a spotlight on the incredible individuals who make up our team and showcase the vibrant company culture. The redesigned site is filled with vibrant and engaging images that capture the essence of life at ZURB HQ, including candid moments during company-wide events and projects. By placing special emphasis on our people, we aim to provide visitors with a glimpse into the unique and inspiring environment that fuels the team's creativity and success.
With this new website, ZURB is thrilled to carry out a new phase of their mission. The team looks forward to engaging with like-minded partners who share the same passion for solving challenging design problems, surfacing insights, and creating amazing products and services.
