MyVote.Today is a mobile polling app that empowers the people of India to vote on relevant issues.
MyVote.Today (MVT) is a mobile polling app that empowers the people of India to vote and track consensus on relevant social, political, and economical issues. MVT teamed up with ZURB to redesign their app to improve engagement and ease of use.
One of the first challenges was to understand the target audience and what they cared about. From our user research and interviews that MVT conducted, we defined an overarching theme to help guide the overall goal and direction. “What Matters Locally” is supported by three main values — which are powerful actions, valuable insight, and me-centric — that drive user engagement. Powerful actions include voting on polls, posting topics, and sharing. Users can gain valuable insights by exploring archived polls, trending topics, and location-specific stats. Lastly, me-centric is about driving engagement through gamification, leaderboard, badges, and achievements.
People of India are connected and passionate about local issues as much as nationwide issues. This understanding helped us surface a powerful insight: For each poll, people are interested in a macro view that captures the general consensus on a topic and a micro view that dives into each answer based on demographics.
With this key insight, I designed a mobile interface that allowed users to easily browse polls within a feed and quickly take action and vote on each poll. With a card interface approach, the polls’ questions and answers are contained, presented, and labeled clearly to give the right context.
To help users understand the poll results, we introduced macro and micro views of the results. The macro view allow user to compare answers by locations on a map-based UI. The micro view allows the user to dive into demographics — such as religion, gender, age, education, and profession — for each individual answer. Poll data is shown in graphs and charts to give users a quick overview of public sentiment on a topic.
Gamification features such as a leaderboard, badges, titles, and achievements create an engaging and fun experience — as well as encourage users to participate in more polls.
The people of India care deeply about the issues that affect them locally and nationwide. Through user research and an iterative process, ZURB and I helped the MVT team design an elegant solution that helps people stay informed and have a voice in the democratic process.
